Some of the main world economic factors being faced by the international business are as follows:
a. Economic growth of the region or a country in specific plays an integral role while planning the business policies. The GDP growth or the economic growth is essential to be taken into consideration for any business organisation to plan its strategies in the region.
b. Inflation is essential to be tapped in the world economy particularly in the market where the business is planned. This is essential to be tapped as it indicates the economic health of the country and the risks too. Any country needs to control its inflation at any point of time because too high inflation is bad for any business. Organisations would not like to conduct the business in such an environment where inflation rate is too high as business would not turn out to be profitable in the long run.
c. Monetary and fiscal policies are always under the scanner as they form the most important part of the business world. The country’s attractiveness for business world depends a lot on its monetary and fiscal policies and whether they favour the business world or not. With increased globalisation countries have made their monetary and fiscal policies attractive to attract foreign companies to establish their base and conduct business in their markets. This factor plays a critical role in the market as economic growth of any country depends much on these factors.
d. Political factors also a critical role in world economic environment and with increased globalisation the role have become even more integral to the world business. Any country’s foreign policies are directly related to its attractiveness at the world stage as it formulates the monetary policies, import and export policies etc which are considered by any business organisations planning to do business in the country.. These factors are not in control of business organisations and hence need to be considered and constantly monitored as to avoid any losses unexpectedly.
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