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Thursday, 25 August 2011

Strategic Analysis of KPMG (Australia)


KPMG is a global organization which provides services in Audit, Tax and Advisory. It is one of the big four auditors along with Deloitte, Ernst & Young and PricewaterhouseCoopers (PwC). KPMG core strength is its industry focused personnel who provide these services in more than 140 cities. In Australia, KPMG has 13 offices and 4500 employees approximately. 

KPMG has broadly 5 major areas in which it operates. Auditing is one of the oldest offerings where it carries out independent audit services to enhance reliability of data. It carries out audit in various areas such as Financial Statement Audit, Regulatory audit and Accounting Advisory services. It also offers Advisory services where in it manages risk and ensures effective competitiveness of its clients. KPMG also provides Taxation services to its clients where in it ensures all taxation related documentation are maintained as per the law and provides expert guidance compliance of all rules and regulation for smooth functioning of any organization. KPMG has a special vertical where in it provides audit, taxation and business consulting services to small and medium firms. It also provides in-depth knowledge and understanding of industries to understand local and global issues and develop strategies accordingly.

The path that an organization chooses to achieve is long term objective is the corporate strategy of that organization. The development of a corporate strategy scopes in the mission, vision, nature of the business, internal and external environment and its competitors too. The corporate strategy of any organization is its answer to the basic questions such as why to operate in a particular area or a business? What is the scope of expansion in the near future?  Corporate strategy is not about micro management. It reflects a bigger picture where in one has to map its performance in a way which is competitive and makes the organization viable in the existing environment and strategies for future expected changes.  (Andrews, 1986).

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